TATRA TRUCKS Kopřivnice is one of the oldest car manufacturers in the world. Key to the company’s success are heavy duty off-road trucks and vehicles for transport off and on the road, which are constantly being developed in reaction to the increasing customer demands. In 2013, the new owners took over the automaker, underwent a successful restructuring and became a once again prosperous company. TATRA TRUCKS employs 1,300 non-contingent workers and 80 percent of its production is exported abroad. The Kopřivnice automaker is also a key partner of the Czech Army and supplies chasses to customers all over the world.
PP Partners has been working with TATRA TRUCKS in the field of media communications for several years and has been co-producing the media image of this oldest Czech automaker. The agency provides the automaker with services of spokespersons, including crisis communications, media communication and media relations, and last but not least, is involved in various events of the automaker. For example, PP Partners' media communications helped avert the company's insolvency risk in the 2012/2013 crisis and helped maintain confidence of the partners and a smooth transition to new owners without the need to stop production.
CZECHOSLOVAK GROUP (CSG) is a holding that builds upon the tradition of Czechoslovak industry, supporting and further developing activities of Czech and Slovak companies in the field of defence and civil industrial production. Its portfolio includes manufacturing and sales of specialized vehicles, off road trucks, weapons and weapon systems, ammunition, machinery products for automotive, railway and aerospace industry, brake systems for railed vehicles, as well as road transport and logistics. The holding puts a great emphasis on the quality of its products and services, as well as export activities. Products made by the companies of the holding can be seen on all continents and the number of customers is growing steadily.
PP Partners Agency provides CZECHOSLOVAK GROUP holding with all media communication including contacts with media, press spokesperson services, crisis communication, and event organization. PP Partners also provide these services to all CSG businesses. Media communication led by the agency contributes to improving the public awareness of CZECHOSLOVAK GROUP holding.
PP Partners' portfolio also includes DIGI CZ, a leading Czech operator of satellite and internet TV broadcasting. It has been operating on the Czech market since 2006 and since April 2015 it has been part of the Czech investment group LAMA ENERGY GROUP. DIGI CZ runs two TV platforms - DIGI TV and DIGI2GO - and maintains a strong position in the field of digital broadcasting, in particular through a stable price policy, a wide range of services and exclusive programs. In addition to digital broadcasting, DIGI CZ also operates a mobile operator under the LAMA mobile brand and provides DSL connectivity in several different packages.
PP Partners provides the DIGI CZ operator with all media communication and contacts with the media, as well as press spokesperson services. It is also involved in the operator's marketing campaigns. PP Partners' media communications have also contributed to raising awareness of DIGI CZ and its products in the form of bargain program packages, as well as the exclusive sporting and film content of DIGI TV and DIGI2GO.
LAMA ENERGY GROUP
The holding company LAMA ENERGY GROUP (LEG) is a dynamically developing capital-intensive grouping of Czech and foreign companies operating in the Central European, Asian and North American regions. The group includes companies specializing in the sale of gas and electricity to end customers, oil and gas extraction, and services for the production and distribution of heat and hot water. LEG also looks for business opportunities in the energy sector beyond its home region. In 2011, the holding acquired a company that engages in the purchase and sale of oil products in North America.
PP Partners provides LAMA ENERGY GROUP holding with all media communications including contacts with the media, press spokesperson services, crisis communication, and event organization. PP Partners also provides these services to most of the companies of LEG group. Media communication led by the agency helps to raise public awareness of LAMA ENERGY GROUP.
JOB AIR Technic
For the JOB AIR Technic aircraft repair company, a member of the CZECHOSLOVAK GROUP holding, we held a press conference on November 1, 2016 in the premises of the Leoš Janáček Airport in Ostrava-Mošnov. It was held on the occasion of the announcement by the company that in 2017 it will build a new repair hangar, which will provide new workshop facilities and contribute to the increase of the capacities of JOB AIR Technic.
JOB AIR Technic became a member of the CSG holding in August, when it officially confirmed the successful reorganization of the company and the closure of the insolvency proceedings. At a press conference in front of media representatives, it was said that the company was sound and financially strong, had plenty of orders, reached a significant positive economic result in 2016, and plans to expand and double the number of employees in the coming years. Plans for a new hangar were also unveiled.
The press conference attracted great attention. Representatives of all major editorial offices of the Czech Television's daily news were present, as well as a Czech Television camera crew, who broadcast live coverage to ČT 24 directly from the hangar, made a feature for the TV program Události v regionech (Events in Regions), broadcast the press conference itself, as well as information about the hangar construction in the main news session Události. More than 30 media outputs have been produced.
Kovosvit MAS is an engineering company with nearly 80 years of tradition. In the year 2016, it got in financial trouble due to insufficient diversification of the customer portfolio and unprofitable cooperation with foreign partners. The company paid neither its financial obligations, nor the wages to its employees, who wanted to leave Kovosvit. In this situation, Industry Innovations entered into the business as a strategic investor, stabilizing the situation in the company and starting the next stage of its development.
PP Partners provides external communication for Kovosvit MAS, working with both the company management and Industry Innovations. By means of press releases, it informs the media and the general public about important business events or important news - such as the 3D printing technology, which is being prepared. Among the important activities of PP Partners were, for example, mediation and support for the preparation of the news feature in the TV program Události v regionech (Events in Regions) in November 2016.
PP Partners has been working for the largest Czech platform supporting start-ups since autumn 2016. The goal of this collaboration is to raise awareness about Busyman and its reference projects. The principle of the Busyman platform is to link project creators with potential investors. Professionals from Busyman help the creators through active consulting to increase their chances when reaching out to investors, and give investors tips on interesting projects based on their focus. Several projects have already been funded through Busyman, amounting to more than 150 million CZK.
The main focus of PP Partners' work is active media relations, identification of relevant topics and their delivery to media representatives. In addition to the Busyman platform, the crowdfunding platform finGOOD was presented to the media.
The CEMACH project is a creative competition focused on learning about the modern state of Israel for students of secondary and higher vocational schools in the Czech Republic, Slovakia, Hungary and Poland. The main objective of the competition is to familiarize students with contemporary Israel as a country of interest for travel, trade, education and cultural enrichment.
Apart from the competition, PP Partners provides a series of lectures and presentations on Israel at secondary schools in the Czech Republic, as well as in Israel.
Would you like to steer a yacht without having any capitancy exams and without having to actually be at sea? This was the focus of an event called Small Boats organized by the PP Partners agency which enabled selected journalists to experience a trip with a small but luxurious yacht on the Vltava river, in the middle of Prague’s historic center. As a proof that the activity is available to anybody, the yacht was steered by a company manager as well as a young lady without any previous experience with controlling ships.